"It's the same old tissue, honey, it doesn't make a difference, ok? It's still going to work the exact same way", my exasperated spouse hissed into my ear as I grabbed cartons after containers of some 'designer' tissue. DESIGNER TISSUE! Hah, can you even hear me state that? I can't believe I really composed 'designer tissue'. So, yes, for a graphic designer and author who knows all about the type of effort one puts into product packaging and branding items, I sure fell for it. All the hoopla. The shenanigans. The 'suck 'em in with good copy and fab color combination'. Hey, I am still a consumer, keep in mind that. I am entitled to succumb to good packaging, I have a prevailing right to be human.
They are so quite ... the product packaging. I swear!
They have the 'nature lover' product packaging, the 'fruity' packaging, the 'female on the go' product packaging, and then they have the 'kids' packaging. I grabbed 4 of each style packages and made a run for the counter with them with my shrieking kids and exasperated hubby running after me in slow motion.
Well, in this case, I was running for checkout with boxes of tissue paper with fancy packaging styles on them. If I didn't like the packaging designs a lot, I would find it humorous enough. I am dead severe. I liked the product packaging designs so much, after using up all the tissues in the boxes, I would cut out the designs and position it into my 'must keep for recommendation' clear folder. I do not keep a great deal of stuff in there because I am quite selective about the designs that I like, however these packaging designs made it. They certainly did.
You see, this is the kind of thing that occurs when you put some effort into making your packaging style. Yeah, all of us have this in the back of our heads ... "Hey, it's PACKAGING! It's what's INSIDE that count. They're going read more to THROW the PACKAGING away. Why invest so much cash on the product packaging?" Possibly you're also thinking that the loan should go towards developing much better quality items ... for faster delivery choices ... or possibly the cash needs to go towards investing potential clients to pricey dinners in Italian restaurants. It's your call, really.
The more effort you put into developing your packaging, more consumers will take an appearance and stop at your packaging or what's inside the product packaging. Now, does it make sense for me to state now that when they take and stop notice of your packaging, your possibility of click here getting them to purchase your item increases?
And without an electrifying product packaging, consumers are going to walk past the loads and stacks of other rival items ... and yours ... without even understanding you're there! Your item is sitting there on a shelf, for goodness sake, and the only weapon you have is to have a nice packaging.
Consider it!
They have the 'nature lover' product packaging, the 'fruity' product packaging, the 'female on the go' product packaging, and then they have the 'kids' product packaging. Well, in this case, I was running for checkout with boxes of tissue paper with expensive packaging styles on them. I loved the product packaging creates so much, after using up all the tissues in the boxes, I would cut out the designs and put it into my 'must keep for recommendation' clear folder. I don't keep a lot of stuff in there due to the fact that I am quite selective about the styles that I like, but these packaging styles made the cut. The more effort you put into creating your product packaging, more clients will stop and take a look at your product packaging or what's inside the plastic packaging frozen food.